El Grand Chamaco
Images trigger emotions. Especially characters, as they seem to look straight back at us, evoke maximal empathy. Their abstract and schematic facial patterns are of universal appeal, cut through the daily Visual White Noise – and allow us to project all our personal longings onto them.
At the same time Images communicate. Especially characters, iconic visual identities that are abstract and reduced, deliver the message. They catch our attention and address us directly, cut through the daily Visual White Noise – and speak a graphical language that surpasses cultural differences and language boundaries.
Other artists aim to create a new identity with a value of its own. In times of a constant visual battle for attention, these artists are striving to establish characters with strong recognition value, as Master-Signifier with nothing to reference. Having cut the ropes to any product they might stand for, they celebrate a cult of their own, a concealed status detached from our world, an independent fetish that wants to be admired.